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The bestselling author of It's Not How Good You Are, It's How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine. Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? Paul Arden has become a global business guru on the strength of such radical insights. His first book, It's Not How Good You Are, It's How Good You Want to Be, became a word of mouth classic, selling more than half a million copies. Instead of the usual boring advice, he offered daring quips, aphorisms, and paradoxes - all seeking to revise what we habitually hold as our 'common sense'. Whatever You Think, Think the Opposite is an even more daring attack on the way we look at our work and our world. Whether you sell, manage, or buy, Arden will inspire you with his counterintuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers. Whatever You Think, Think the Opposite will force you to rethink everything. And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine.
More Information
Publication date Jun 11, 2015
Thematic Category Business
Series Business - Management - Leadership
Age 18+
Pages 152
Circulation (in thousands) 5
No of reprints 3
Translator Σοκοδήμος Ανδρέας
ISBN 978-618-01-1035-7
SKU 16050
Dimensions (width x height) 12 x 16.7 cm
Weight 0.211 kgr
Binding Μαλακό εξώφυλλο
ISBN e-book 978-618-01-1036-4
E-book Code 16051
E-book format fixed-layout
printed_book_image Printed Book
Regular Price €11.10 Special Price €9.99
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Regular Price €9.43 Special Price €8.49

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The Author
Ο ΠΟΛ ΑΡΝΤΕΝ (1940-2008) συχνά περιγράφεται ως δημιουργική ιδιοφυΐα, μολονότι ανατρεπτική. Έπειτα από δεκαοχτώ θυελλώδη χρόνια στη Διαφήμιση, βρήκε το Alma Mater του στη Σαάτσι & Σαάτσι το 1977, όπου εργάστηκε επί δεκαπέντε συναπτά έτη. Στη διάρκεια της θητείας του ως Διευθυντής Δημιουργικού, ο Άρντεν ήταν υπεύθυνος για ορισμένες από τις πιο επιτυχημένες διαφημιστικές καμπάνιες στη Μεγάλη Βρετανία. Το 1993, δημιούργησε στο Λονδίνο την Άρντεν Σάδερλαντ-Ντοντ, μια εταιρεία παραγωγής κινηματογραφικών ταινών.
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